It is the number that jumps off the label in bold, oversized font: 50 BILLION CFU. 100 BILLION CFU. 200 BILLION CFU. The implicit message is unmistakable — bigger number, better product. More bacteria, more benefit. It feels intuitive. It is also, in most cases, meaningless. This myth persists because CFU count is the one…
The phrase “human-grade” appears on an estimated 40% of premium pet supplement labels. It evokes images of pristine kitchens, USDA-inspected meat, and ingredients you could eat yourself. The implication is powerful: if it is good enough for people, it must be the best you can give your dog. The reality is less comforting. “Human-grade” is…
To the average dog owner scanning a supplement shelf, probiotics look interchangeable. They come in similar bottles, promise similar benefits (“supports digestive health!”), and list similar-sounding Latin names. The reasonable conclusion: they are basically the same product with different labels and price tags. This conclusion is wrong. It is also potentially harmful, because it leads…