Fact Check: ‘Postbiotics Are Just Marketing Hype’ — What Peer-Reviewed Trials Actually Show
Key Takeaways The claim that postbiotics are “just marketing hype” contains a kernel of truth and a significant factual gap: postbiotics are not a rebranded probiotic, but their health claims outrun the canine trial base. Peer-reviewed evidence is strongest for oral-health endpoints. The 2025 canine dental plaque trial (PMID: 40509062) is the clearest case where…